Question 4: Who would be the audience for your media product?

I will answer this quesion by breaking down what our typical target audience would be like.  I have also included the audience feedback from our screening and my reflections on this.

Age: 16-24 core market

Gender: Both. This is because women may aspire to be like our powerful assassin whilst men admire her, whilst also enjoying the action of the film.

Nationality: Mailnly British as our sequence involves British settings and actors.  However our whole film has global locations which could target wider international audiences.

Lifestyle: fans of films, reasonable income, students/workers, come to cinema to socialise/night out

Tastes in Media: Likes British films/Action films that arethought porvoking/interesting. Prefer to be captivated by an engaging narrative.

Film Consumption Habits: Visit cinema 1-2 times a month, Watches films on terrestrial TV/PPV/Online/DVD’s or Blu-Ray. Wide variety of consumption methods, like to visit cinema more as a social thing.

Representation of our 16-24 audience

Our film targets the widest demographic of cinema goers, the 16-24's.  They would generally watch a film with friends for a social outing, and don't have a suited genre, although action/adventure would be the most popular. Our audience will like to be completely engaged within the movie, taking them out of the reality of school,coursework and daily routine. As we are apart of the 16-24 demographic, we believed that it would be easiset to target ourselves because we know what kind of films we would like and how we can achieve a successful film that our target audience would watch.  Our film has a broad appeal because of this target audience.

We gathered some feedback from our target audience at our screening that took place in the media block. From our feedback we learnt that our audience liked the enigma within our sequence.  They liked the gunshot which they thought looked realistic so it came as quite a shock.  However we did hear that we could have quickened the pace of the sequence as we had feedback saying it was a bit slow.  Our average score for the film was an 8 out of 10, and everyones feedback said they would watch the whole film, which we feel is good considering you are trying to setup an entire film in just two minutes.