Sunday 25 March 2012

Question 3: What kind of media institution might distribute your media product and why?

Here you will find information on our own production company and our desired distributor.  I talk about the process of distribution and how we would possibly exhibit and market our film.
Our Production Company: Sigma Productions 



Our production company produces mainly British films, similar to the companies such as Working Title.  Because the company is rather small, generally producing independent British movies, we decided we would need to distribute with a company that could provide large financial backing to both distribute and market our film on a possible global basis.  We believe our chosen distribution company, Miramax Films, could fulfil this aim.

Distributor: Miramax Films









Being an independent film, we would firstly exhibit our film at one of the film festivals, for example the Toronto film festival, which has been a platform for Oscar winning films such as Slumdog Millionaire and The Kings Speech, both of which were British produced films.  Our film would then be picked up by a distribution company such as Miramax Films.


Miramax films, whilst having a selection of British films in their portfolio such as The Queen, they have also distributed both of the Kill Bill movies, an inspiration for our film, which not only suggests that they are a company suited to distributing British films on a global level, but also that they are familiar with distributing films of our genre.


Also, Miramax Films is owned by Walt Disney, one of the largest conglomerates in the world, so they have the capability and financial backing to distribute the film worldwide, firstly on a national scale across cinemas, and then a possible limited releases across the globe because of the global locations in the film which vast audiences can identify to. 



Because Walt Disney is a fully integrated company, it would be possible to market our film horizontally across a range of media platforms; owning one of the largest T.V. networks in the world, our product could be advertised across this network.


Our film, after it has been released throughout cinemas, would then be available on both Blu-ray and DVD, whilst also being available for purchase via software such as iTunes and rental companies such as Lovefilm etc.  This enables our film to have maximum viewing potential as it is in keeping with modern technology.



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